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It’s a question I get asked weekly. “Joe, if I was doing it right, what does local marketing for my small business look like?” Answer: “It looks like a whole lot more than what you’re currently doing for your local business, I can tell you that.” I say with a smile. The truth is, most small […]

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The greatest risk Restaurant Owners take is opening their restaurant without a written, executable, marketing plan. I’ve learned most restaurant owners spend more time planning out a vacation than they ever do to plan out how they’ll get more customers in the door. I call it “hope marketing.” You hope your advertising in that magazine […]

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Note: This post originated from this question being asked on Quora, that I then answered. I’m expanding on it here. The question:  What marketing strategies for online stores get the best ROI? Most social media “experts” will convince you to make the mistake of trying to be everywhere all at once. You may have heard something […]

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Social media should be part of your sales process. Not something separate that you “add.” If you are a sales professional (and most everyone is in one way or another), and you aren’t rocking it on social media to fuel your sales process, then you don’t get it. Or you are making it way too […]

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Google’s Zineb Ait Bahajji from the Webmaster Trends team was quoted as saying at SMX Munich that the upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda and Penguin update did. Google did say when they announced the mobile-friendly ranking algorithm that this would have […]

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On January 27th of this year my son Bronx was born, making me a proud father of eight. My marketing team made me the following fun infographic and presented it to me as a congratulations. It was very cool of them. I thought it would be fun to share here on my blog. Below is […]

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Referral traffic is traffic that comes from other sources to your website rather than direct sources. It’s the traffic that comes from your efforts to widen your audience. Here are a few tips to help you get more referral traffic. Guest Blogging  Guest blogging is a great way to attract new people to your site. […]

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