Marketing

Back in 2010 when I started my first social media marketing agency, we sold social media packages. We had three packages, from small to big, priced at different levels depending on how many services were included IN the package (i.e. Facebook management, Twitter, Instagram, Youtube, blogging, SEO, etc.). We learned, not so quickly, this was […]

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Years ago I stopped pitching clients. And that’s when I started making a lot more money. I used to get all bent out of shape if my sales presentation wasn’t “just right.” I think this stemmed from one of my first sales positions where we had to have our “presentation binder” with us on our sales […]

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It’s a question I get asked weekly. “Joe, if I was doing it right, what does local marketing for my small business look like?” Answer: “It looks like a whole lot more than what you’re currently doing for your local business, I can tell you that.” I say with a smile. The truth is, most small […]

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The greatest risk Restaurant Owners take is opening their restaurant without a written, executable, marketing plan. I’ve learned most restaurant owners spend more time planning out a vacation than they ever do to plan out how they’ll get more customers in the door. I call it “hope marketing.” You hope your advertising in that magazine […]

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Note: This post originated from this question being asked on Quora, that I then answered. I’m expanding on it here. The question:  What marketing strategies for online stores get the best ROI? Most social media “experts” will convince you to make the mistake of trying to be everywhere all at once. You may have heard something […]

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