Marketing

Chances are you’ve never heard of all (or at least most) of these resources that can help you in your business starting today. The best part? Most of them are completely free. The better part, all of them are simple to use and can be applied right away to an area of your business, no […]

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If I were to count on one hand the business and marketing legends who have made the most impact on me, Dan Kennedy would be near the top of this list. Quite frankly, Dan Kennedy would be at the top of most lists of the top marketers that you know and follow. He is, in […]

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It’s finally here, Russell Brunson’s long-awaited new book Traffic Secrets: The Underground Playbook for Filling Your Funnels With Your Dream Customers. Here’s my Traffic Secrets Book Review. It’s the question most business owners and entrepreneurs ask the most, “How do I get more traffic to my website?” or, “How Do I get more traffic to […]

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When I was 20 years old my Uncle Jerry told me that if I mastered selling and developed my sales skills I’d never have to worry about making money. I took that very seriously and from that day forward I became obsessed with studying sales and persuasion. Copywriting is sales in the written word and […]

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Back in 2010 when I started my first social media marketing agency, we sold social media packages. We had three packages, from small to big, priced at different levels depending on how many services were included IN the package (i.e. Facebook management, Twitter, Instagram, Youtube, blogging, SEO, etc.). We learned, not so quickly, this was […]

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Years ago I stopped pitching clients. And that’s when I started making a lot more money. I used to get all bent out of shape if my sales presentation wasn’t “just right.” I think this stemmed from one of my first sales positions where we had to have our “presentation binder” with us on our sales […]

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It’s a question I get asked weekly. “Joe, if I was doing it right, what does local marketing for my small business look like?” Answer: “It looks like a whole lot more than what you’re currently doing for your local business, I can tell you that.” I say with a smile. The truth is, most small […]

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The greatest risk Restaurant Owners take is opening their restaurant without a written, executable, marketing plan. I’ve learned most restaurant owners spend more time planning out a vacation than they ever do to plan out how they’ll get more customers in the door. I call it “hope marketing.” You hope your advertising in that magazine […]

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Note: This post originated from this question being asked on Quora, that I then answered. I’m expanding on it here. The question:  What marketing strategies for online stores get the best ROI? Most social media “experts” will convince you to make the mistake of trying to be everywhere all at once. You may have heard something […]

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