joe soto

Transcription: Hey, Joe Soto here. I want to talk to you about how you can get the client to overcome their own objection. Now, I know that sounds crazy, but hear me out on this. When you can ask very purposeful, very thought out questions that make them answer their own objection or share with […]

Read

Chances are you’ve never heard of all (or at least most) of these resources that can help you in your business starting today. The best part? Most of them are completely free. The better part, all of them are simple to use and can be applied right away to an area of your business, no […]

Read

If I were to count on one hand the business and marketing legends who have made the most impact on me, Dan Kennedy would be near the top of this list. Quite frankly, Dan Kennedy would be at the top of most lists of the top marketers that you know and follow. He is, in […]

Read

How do I price my agency? What do I charge for my consulting services? How do I charge what I’m worth? How do I price my proposal so that the client wins and I profit? If you’ve ever struggled with pricing strategy, read on. I’m going to just walk through four high-level pricing, strategy rules. […]

Read

If you’ve considered or dreamed of acquiring a business, the time is NOW! I know—it may seem counterintuitive, considering the current state we’re in. BUT do me a favor and keep reading… Due to the economic crisis caused by the COVID-19 pandemic, great businesses all over the world are in danger of closing their doors…for […]

Read

This is one of the few times we can actually say we are truly in uncharted waters. Unprecedented is the right word. It’s also a unique time to step up and be there for yourself, your family and your clients. Here are some ideas that might help you navigate more confidently when it’s most needed. […]

Read

It’s finally here, Russell Brunson’s long-awaited new book Traffic Secrets: The Underground Playbook for Filling Your Funnels With Your Dream Customers. Here’s my Traffic Secrets Book Review. It’s the question most business owners and entrepreneurs ask the most, “How do I get more traffic to my website?” or, “How Do I get more traffic to […]

Read

There are a hundred or more mistakes you can make when selling your services to a prospective client. But this one is the worst one you can make. Note: The following is the transcript from my latest YouTube video entitled “The Biggest Sales Mistake You Can Make.” I want to share what I think is […]

Read

When I was 20 years old my Uncle Jerry told me that if I mastered selling and developed my sales skills I’d never have to worry about making money. I took that very seriously and from that day forward I became obsessed with studying sales and persuasion. Copywriting is sales in the written word and […]

Read

Video Transcription: I want to share my quick philosophy on why you should never email a proposal to a prospective client. There’s no doubt you’ve been in a situation where you got through with your initial sales meeting and the client says, “Just send me a proposal.” And maybe you’re trying to secure a client […]

Read