Consulting

How do I price my agency? What do I charge for my consulting services? How do I charge what I’m worth? How do I price my proposal so that the client wins and I profit? If you’ve ever struggled with pricing strategy, read on. I’m going to just walk through four high-level pricing, strategy rules. […]

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If you’ve considered or dreamed of acquiring a business, the time is NOW! I know—it may seem counterintuitive, considering the current state we’re in. BUT do me a favor and keep reading… Due to the economic crisis caused by the COVID-19 pandemic, great businesses all over the world are in danger of closing their doors…for […]

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This is one of the few times we can actually say we are truly in uncharted waters. Unprecedented is the right word. It’s also a unique time to step up and be there for yourself, your family and your clients. Here are some ideas that might help you navigate more confidently when it’s most needed. […]

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Video Transcription: I want to share my quick philosophy on why you should never email a proposal to a prospective client. There’s no doubt you’ve been in a situation where you got through with your initial sales meeting and the client says, “Just send me a proposal.” And maybe you’re trying to secure a client […]

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Your true differentiation in the marketplace, up against other consultants and agencies, will always be you. What can separate you quickly from the competition is making the sales conversation all about them. Let me explain. The discovery process of asking questions and uncovering your client’s most pressing challenges quickly separates you from the pack. How? Because […]

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While there are probably over 100 ways to add value to your prospects and clients, I’ve outlined 7 of my favorite. As you go through the list, choose the ways you think will create the most value for your prospective or existing clients. 1. Send business their way. Everyone is looking for new customers or […]

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If you’re a digital marketing agency, a consultant or a coach, chances are you’re charging too little. If you’re charging anything less than $1500/mo to your clients, this will be an important read for you. Charging too little is not just hurting you, it’s hurting your clients. I witness it all the time. Especially when you’re […]

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When new agency owners or consultants are first starting out, they tend to lack confidence selling their services for their full fee. I listen to them and I hear limiting beliefs and lack of self-confidence that is preventing them from starting with the momentum they need in their business. I hear limiting beliefs and excuses, […]

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Years ago I stopped pitching clients. And that’s when I started making a lot more money. I used to get all bent out of shape if my sales presentation wasn’t “just right.” I think this stemmed from one of my first sales positions where we had to have our “presentation binder” with us on our sales […]

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If you’re a consultant, agency owner or service provider, we’ve all been in the situation where price seems to be an issue. After you share your consulting or agency fee their response is “that’s too expensive for us.” Or something similar. I could just tell you that you aren’t “selling on value.” I could tell you […]

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