joe soto

There are a hundred or more mistakes you can make when selling your services to a prospective client. But this one is the worst one you can make. Note: The following is the transcript from my latest YouTube video entitled “The Biggest Sales Mistake You Can Make.” I want to share what I think is […]

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When I was 20 years old my Uncle Jerry told me that if I mastered selling and developed my sales skills I’d never have to worry about making money. I took that very seriously and from that day forward I became obsessed with studying sales and persuasion. Copywriting is sales in the written word and […]

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Video Transcription: I want to share my quick philosophy on why you should never email a proposal to a prospective client. There’s no doubt you’ve been in a situation where you got through with your initial sales meeting and the client says, “Just send me a proposal.” And maybe you’re trying to secure a client […]

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Your true differentiation in the marketplace, up against other consultants and agencies, will always be you. What can separate you quickly from the competition is making the sales conversation all about them. Let me explain. The discovery process of asking questions and uncovering your client’s most pressing challenges quickly separates you from the pack. How? Because […]

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What’s the most important factor that determines your profitability in business? The fee that you charge for your services. The one concept that can and will change the game for your business is this: raise your fees. But, before I share the secret formula, here’s why you don’t want to sell at a low fee […]

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Ready for a simple, killer sales tip? When I meet with clients, I often WRITE out what you see in this graphic on a piece of notepad paper for them (I originally learned it from Jay Abraham): Typically at the end of the discovery meeting or while presenting to them our proposed solutions. Just do […]

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While there are probably over 100 ways to add value to your prospects and clients, I’ve outlined 7 of my favorite. As you go through the list, choose the ways you think will create the most value for your prospective or existing clients. 1. Send business their way. Everyone is looking for new customers or […]

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If you’re a digital marketing agency, a consultant or a coach, chances are you’re charging too little. If you’re charging anything less than $1500/mo to your clients, this will be an important read for you. Charging too little is not just hurting you, it’s hurting your clients. I witness it all the time. Especially when you’re […]

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When new agency owners or consultants are first starting out, they tend to lack confidence selling their services for their full fee. I listen to them and I hear limiting beliefs and lack of self-confidence that is preventing them from starting with the momentum they need in their business. I hear limiting beliefs and excuses, […]

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Back in 2010 when I started my first social media marketing agency, we sold social media packages. We had three packages, from small to big, priced at different levels depending on how many services were included IN the package (i.e. Facebook management, Twitter, Instagram, Youtube, blogging, SEO, etc.). We learned, not so quickly, this was […]

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